Mclean, VA – June 20, 2023: eLumin, a leading provider of cloud-hosted virtual desktops and application delivery solutions for education clients, is pleased to announce its new name: Propeller. The rebranding marks a major milestone in the company’s evolution and growth.
Propeller’s name change reflects its commitment to distinguish its offerings and mission more accurately in the education market. Company owners remain co-founders Greg M. Smith (CEO) and Mohammad A. Haque (CTO). Customers can expect the same personalized support and easy-to-use technology.
The rebranding initiative includes a new logo, visual identity, website, and tagline: “Eliminating boundaries, accelerating learning.” Taken together, these elements convey the company’s values of innovation, accessibility, and focus on the customer. The new look and feel also set Propeller apart from competitors and position the company for future solutions and success.
“Today marks an exciting and vital chapter in our journey,” said Smith. “Simply put, the Propeller name better reflects who we are and what we do. Our digital learning solutions propel students and schools further, allowing them to soar above the limitations of legacy technology.”
“We’re thrilled about our new name and rebranding, but all else stays the same. We’re still the only provider of cloud-native virtual desktop solutions that’s 100 percent dedicated to education,” said Haque. “We’re still just as passionate about making quality learning accessible to all and look forward to connecting with customers as Propeller.”
As education IT veterans, our founders want all students to thrive beyond the bounds of a traditional campus and the confines of limited resources. We believe that technology should never get in the way of a school’s or a student’s ability to grow and engage with the world. With smart cloud computing, we saw an unmatched opportunity to help make better virtual learning possible for students on the devices they already have, freeing K-12 schools, community colleges, and universities from costly and burdensome software and hardware.